Brand photography offers too many benefits to fit in one blog post, but it’s the easiest way to instantly boost your real estate business’s credibility. Here’s a breakdown of the brand photoshoot process, along with our top tips and tricks:

Starting Your Search

Success in real estate branding begins with the right photographer, someone who aligns with both your personality and brand vision. Begin your search on Instagram by looking up “Your City Brand Photographer” (like “Nashville Brand Photographer”). It’s crucial to find a photographer who specializes in brand photography, as it requires a different approach than lifestyle and family photography. Browse through the top results to find a photographer whose work matches the style you envision for your business. If you’re aiming for a bright and vivid look, skip past photographers whose feeds are filled with dark and moody shots. Photographers usually stick to their signature style, so choose one that matches what you’re looking for. Once you find a style that resonates with your brand, contact the photographer for a discovery call to discuss their services, pricing, and availability.

Choosing the Right Photographer

To find the perfect match, consider the following:

• Specialization in brand photography is crucial.
• Their portfolio should mirror the style and vibe you’re aiming for.
• Look for positive reviews and a strong professional reputation.
• Ensure their working style and personality are compatible with yours.
• Be open to conducting a discovery call, and consider interviewing 2-3 photographers.

Questions to Ask

• What does their package include?
• How do they prepare for a brand shoot?
• How can you use their work in your marketing?
• What is their turnaround time?
• How do they select the final images?
• Can they assist in choosing a location?

A great brand photographer will take the time to understand your brand and how to visually communicate its message.

What to Expect from Your Brand Photographer

You should expect:

• An initial discovery call.
• A planning call to go over shoot details.
• Mood boards for visual direction.
• Customized shot lists.
• Guidance on outfits, props, and locations.
• Hair and makeup recommendations.

Choosing a Location

The location of your photos is vital. While your photographer may offer suggestions, if you prefer to be more hands-on, consider the following:

• Rentals like AirBNB or unique event spaces.
• PeerSpace or Home Studio List.
• Your home or office.
• Model homes, local businesses, or outdoor settings that fit your brand.

Pro Tip: Choose a location with good natural light and various rooms for different shots. Lighting is crucial.

Deciding What to Wear

Your photographer will guide you, but aim for at least three outfit changes. Your choices should communicate your brand identity.

Pro Tip: Opt for neutral outfits in creams, beiges, blacks, or solid colors that match your brand colors to get more use out of your photos.

Choosing Props

Consider the tools and processes you use in your work:

• Branded materials like guides and business cards.
• Work essentials such as laptops and phones.
• Lockbox and keys, contract paperwork, yard signs.
• Local maps, closing gifts, “Just Sold” signs, confetti, calendars.
• Personal items that showcase your personality.

Understanding the Costs

Brand photography is an investment:

• Typical sessions last 2-3 hours and cost between $700-$2,500.
• Mini sessions are a budget-friendly option at about $250-$700 for up to 30 minutes.

Investing in brand photography not only elevates your marketing but also your self-confidence. Whether you opt for a full session or a mini, the results are worth it, providing you with diverse, high-quality images that reflect your professional image and brand.